Namaste CHAI
An infographic project for a recipe
Overview
How to illustrate an effectual infographic for
a recipe
Chai is a unique item served in small glasses. There’s not a day that goes by that Asian people don’t either make themselves a cup, or pine for it. This infographic will tell you how make a chai (tea) with perfect blend of Indian spices.
Role & Duration
Illustrator
Illustration and visual Design
Summer 20', 2 weeks
Process
Sketches and moodboards
My aim was to create a clean and light infographic poster that would enhance all the features of Chai (tea). I decided to create black and white sketches with a few ancient design patterns.
Rough layout sketch
Illustrating image styles and patterns
Detailed layout explorations
After making the basic layout and work for infographic, I iterated header section to create strong entrance for the infographic. Creating header section was most challenging part of this design. Due to ample of design ideas it was complicated to stick on one. Having "masala" word at the middle of header would create focus on the header. The title is mix and bold with italic "masala". This completed the objective of infographic project.
Solution
The process begins
I wanted to create a heading focusing on the street style chai stall. It includes typical tea vessel and shot glasses. The typography consists of handwritten font which gives a messy look to the story.
Making of Chai (Tea)
The story of infographic starts with the man pouring hot tea, into the vessel. The street style way of serving tea is illustrated in the initial part.
Serving Stage
The infographic end with the hot tea pouring in the shot glass with snacks
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Takeaways